Website Business Advice

Advice for your business – Websites

“What’s your website address?” Many of us have been asked this numerous times by potential customers and feel embarrassed by our reply. We then procrastinate about it for so long, that the only thing that spurs us into action is the high spec website our competitor has just launched! Sound familiar? Perhaps my outlining the benefits of a website may help you with your decision before it’s too late.

What is a website?
A web site is like your giant public bulletin board where people can get information on where your business is located, what you have to offer, why your service is unique, and what’s new in your company. It also is easily updated and changed frequently, and is a communication forum through which your customers can communicate back to you with questions, concerns and feedback on their needs.

How will it help your business?
The internet has revolutionized the way people do business nowadays and has A website will allow you to sell your business to a wider audience. Deise Design’s Willie Whelan comments “Websites are a very cost efficient way of reaching many customers cheaply and efficiently. Don't forget of course that your website is open for business 24/7. Typical small business websites will have between 100 and 500 different people visiting the site each week (depending on the type of business). If you were to compare this to other marketing efforts, you would need to hand out between 5200 and 25000 brochures or business cards annually to match the coverage!”

How do customers find my website?
While a website acts as a huge chunk of your marketing, you still need other tools to compliment it. You especially need to promote your website to generate traffic. Another way potential customers would find your website is through a search engine. One of the most important of these services offered by website companies is website optimisation. This means that they engineer the wording of your website in such a way that the search engines will pick them out as being most relevant. This is just as important as the look of your website as it generates visitors to your site.

Should everyone have a website?
It really depends on who your customer is. If you own a small local business that works through word of mouth perhaps you don’t need one. Another reason why you may not need one is if your customers are not the surfing type! However, if you operate over a large geographical area then a website is important for your business. Equally if you are offering a unique product or service then you can be found on a search engine. If your product can be bought online and your market is not geographically dependent then a website is a good idea.

These are all interesting points to ponder so if you would like to talk more about website contact Ace Marketing at www.acemarketing.ie or call 058 48826. Your first consultation is FREE provided you work with Ace within one month of the consultation.